Here’s an interesting story from The Economist:

LAST year Eddie the pig took Chile by storm. The iPhone game “ePig Dash”, featuring Eddie, dislodged “Angry Birds” to become the number-one paid game on the Chilean App Store. By itself, the story of a cute, if flatulent, pig pushing a bunch of irate birds off the top spot is nothing unusual. What is odd is that the creator of “ePig Dash”, a conjuror and economics teacher, knew little or nothing about programming. Instead he used GameSalad, a do-it-yourself tool for app-makers.

via Do-it-yourself apps: Make your own Angry Birds | The Economist.

Some more information about GameSalad:

GameSalad is an online community that empowers everyone to express and share their ideas through games. Our company was founded on the belief that all people should have the tools to make popular games, limited only by the boundaries of their imaginations. GameSalad provides a platform used by creators to rapidly design, publish and distribute original games that have been played by millions of people worldwide.